My Youtube dilemma

“Femke, we’ve been watching your YouTube videos at the office!” I heard it again today.. said with a smile and genuine enthusiasm. And honestly? That means a lot.

But there’s always this small voice in the back of my mind: Who’s really watching? And is all the effort, planning, and editing worth it?

The trap of wanting to be seen

In a world where everything is measurable. Views, likes, watch time it’s easy to forget why we started sharing in the first place. Not to chase numbers, but to share knowledge, energy, and perspective.

Creating meaningful content takes time. Real time. Thinking time. And courage because video doesn’t lie. It shows who you are, even on days when you’re tired or not quite “in the zone“.

Still, I’ve learned that visibility in the age of AI isn’t about algorithms. It’s about authenticity. About showing the human behind the expertise.

The power of authentic knowledge sharing

I use different platforms, each serving a unique purpose:

On LinkedIn, I share lessons from the field and insights from real organization

On YouTube, I show how AI and Copilot actually work in daily life.

On Instagram, I capture the human moments behind the tech.

 On my website, I go deeper.. into strategy, leadership, and reflection.

 And through Team Copilot, I bring diverse perspectives together.

Together, they form one ecosystem of learning.
Not competing with others.. but co-creating value across communities.

The question I keep asking myself

Every time I wonder whether to post a new video or try a new format, I ask myself one simple question:

“Will this help someone grow… myself, my audience, or the broader understanding of AI at work?”

If the answer is yes, it’s worth doing. Even if just one person watches.. because that one person might share it, apply it, and pass it on.

And that’s how impact spreads. Not virally, but meaningfully.

Redefining visibility in the AI Era

Visibility today isn’t about attention. It’s about trust. People can feel the difference between content that looks good and content that resonates.

So keep showing up. Not perfectly, but honestly. Not for reach, but for relevance.

Because in the end, it’s not the views that change how we work or think. It’s the stories that stay with us.